Embracing the digital revolution through partnerships

Growth at Life Capital relies largely on the strategic exploration of new digital capabilities to access attractive primary life and health risk pools.

One of the ways Life Capital does this is through its B2B2C entity iptiQ, which partners with distributors to help individuals address their protection needs. Main products offered include term-life, whole of life, disability and critical illness. In the past year, iptiQ’s new policy sales more than doubled driven by the successful onboarding of new distribution partners, the extension of products and higher convergence of sales leads.

In 2017, iptiQ enabled a large Swiss Re Property and Casualty reinsurance client to become a multi-product insurer in a new country, adding a digital life insurance solution to their line in less than six months. The client was able to enhance their value proposition while maintaining their branding and customer journey. iptiQ’s simple and transparent digital solution was the client's preferred choice in a highly competitive market for a number of reasons:

• Full branding control
• Ability to launch a new line of products within just months
• Ability to access a digital end-to-end solution without investment costs
• Ability to provide customers with a best-in-class experience and optimised customer journey without disruption

By forging strategic B2B partnerships using agile tech and smart data, iptiQ is tackling one of our key industry challenges: to provide simple, affordable and digital insurance solutions.

The digital revolution is here to stay. Through promising start-ups such as iptiQ, Life Capital will continue investing in technology to provide protection for as many families as possible.