Life Capital: iptiQ

Our Life Capital Business Unit was created in January 2016 and dedicated to developing Swiss Re’s primary life and health business. It operates through three wholly owned subsidiaries in three lines of business: ReAssure for closed books, elipsLife for Group L&H insurance and iptiQ for individual L&H insurance.

iptiQ reflects Swiss Re’s commitment to introducing more people in society to the benefits of financial protection against life’s uncertainties – in particular to closing the gap between the amount of savings or insurance that someone has and the amount needed in the event of misfortune. iptiQ does not sell directly to consumers. Instead, it works in partnership with established and trusted brands, combining Swiss Re’s vast experience and expertise in designing protection products with the partner companies’ own know-how.

Offering products for term life, whole of life, critical illness and disability, iptiQ’s overriding goal is to offer simple, streamlined, digital solutions that remove the traditional hurdles to purchasing protection. Our partners can choose from more than 140 product configurations in order to get easy-to-understand, non-advisory products with clear and transparent pricing and optional add-ons. IptiQ has grown strongly since its creation in 2016, with the amount of new policies sold more than doubling for the second year in a row in 2018.