Group strategy

A strategy for applying our strong combination of capital, knowledge and brand

Swiss Re’s strategy remained unchanged in 2013. We aim to outperform our peers in Reinsurance and Admin Re®, as well as in our balanced asset management approach. We aim for a sustainable expansion in Corporate Solutions as well as in high growth markets and in funding longer lives and health. Our focus in 2014 will be on continuing to execute on this strategy and delivering on the previously communicated 2011–2015 financial targets.

In this context we have identified a series of important developments affecting the re/insurance world that are likely to influence our strategy over the mid-term.

We see four in particular:

Going forward and taking these major strategic themes into account, we aim to apply our strong combination of capital, knowledge and brand to be the leading player across diversified re/insurance risks and businesses.